Tourego

Tourego is a revolutionary new mobile app that provides tourists with a tax refund service in an efficient and secure manner, eliminating extensive paperwork and long refund queues.

Service

Branding and Marketing, Digital

Client

Tourego

Industy

Digital services

Region

Asia, Europe

The insights

Tourego disrupts the digital industry by providing a globally seamless tourist tax refund process. Our branding vision aimed, first, to reinforce the idea of convenience associated with the brand across marketing collaterals.

Second, we endeavoured to refine the mobile app UX and to reframe the typical interface of a utilitarian currency app. Aligned with Tourego’s forward-looking approach is our deployment of brand collateral visuals that were captivating, simple to comprehend, and which conveyed their USPs in user-friendly Fintech.

The outcome

Following the handover process, Tourego has successfully
sustained our branding initiatives and has been consistent in adopting our design elements in their ongoing marketing collaterals. The brand has established itself in foreign markets like Japan, France and the United Kingdom.

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