Tourego is a revolutionary new mobile app that provides tourists with a tax refund service in an efficient and secure manner that eliminates the need for extensive paperwork and long refund queues.


Branding and Marketing, Digital




Digital services


Asia, Europe

The insights

Tourego disrupts the digital industry by providing a globally seamless tourist tax refund process, where tourists can fulfil their overseas transactions in a mobile app. Our branding vision aims to substantially uphold the convenience of the brand across marketing collaterals, and refine the user experience on the mobile app.

This was especially important as the vision was to reframe the typical interface of a utilitarian currency app. With Tourego’s forward looking approach, we wanted to ensure their
brand’s collaterals integrated captivating visuals in simple while conveying their USPs in friendly, Fintech and easily comprehensible graphics.

The outcome

Following the handover process, Tourego has successfully
sustained our branding initiatives and has been consistent with our design elements in their ongoing
marketing collaterals. The brand has established itself in foreign markets like Japan, France and the United Kingdom.

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