Together with Mastercard®, Takashimaya's promotional campaigns reward customers of one of Singapore's most distinctive malls, catering to shoppers in search of luxury products and impeccable service.
Marketing, Print and Digital
The retail landscape experiences a plethora of marketing campaigns vying for customer attention with a barrage of visual noise. The intention was to create a strong thematic visual identity that uniquely distinguished Takashimaya mall.
The approach employs a diverse range of photography and illustration techniques to promote the Mastercard® campaigns using clean, sophisticated and impactful images.
We have been delivering bi-monthly campaigns on an annual retainer to market the mall's retail experience. Campaigns are developed on both digital and print mediums to effectively reach out to the mall's target audience.