Mastercard® Campaigns

Together with Mastercard®, Takashimaya's promotional campaigns reward customers of one of Singapore's most distinctive malls, catering to shoppers in search of luxury products and impeccable service.


Marketing, Print and Digital


Toshin Development





Southeast Asia

The insights

The retail landscape experiences a plethora of marketing campaigns vying for customer attention with a barrage of visual noise. The intention was to create a strong thematic visual identity that uniquely distinguished Takashimaya mall.

The approach employs a diverse range of photography and illustration techniques to promote the Mastercard® campaigns using clean, sophisticated and impactful images.

The outcome

We have been delivering bi-monthly campaigns on an annual retainer to market the mall's retail experience. Campaigns are developed on both digital and print mediums to effectively reach out to the mall's target audience.

It has been a delightful journey with Sixmoredays since we engaged them. They not only provide creatives based on briefs, but also give valuable suggestions to the campaign’s requirements as well as the mall’s directives.

Jeanie Tan

Manager, Advertising/PR, Toshin Development

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