Together with Mastercard®, Takashimaya's promotional campaigns reward customers of one of Singapore's most distinctive malls, catering to shoppers in search of luxury products and impeccable services.
Marketing, Print and Digital
The retail landscape experiences a surfeit of marketing campaigns vying for customer attention. With so much visual noise to contend with, our intention was to create a strong thematic visual identity that distinguished Takashimaya Mall.
Our approach employed a diverse range of photography and illustration techniques that centre on a clean and sophisticated aesthetic with minimal distractions to highlight the Mastercard® campaigns.
We have been delivering bi-monthly campaigns on an annual retainer to market the mall's impeccable retail experience. Campaigns are developed on both digital and print media to reach out to the mall's target audience segments.