Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Mastercard® Campaigns
Together with Mastercard®, Takashimaya's promotional campaigns reward customers of one of Singapore's most distinctive malls, catering to shoppers in search of luxury products and impeccable services.
Service
Marketing, Print and Digital
Client
Toshin Development
Singapore
Industy
Retail
Region
Southeast Asia
The campaign
The retail landscape experiences a surfeit of marketing campaigns vying for customer attention. With so much visual noise to contend with, our intention was to create a strong thematic visual identity that distinguished Takashimaya Mall.
Our approach employed a diverse range of photography and illustration techniques that centre on a clean and sophisticated aesthetic with minimal distractions to highlight the Mastercard® campaigns.
The outcome
We have been delivering bi-monthly campaigns on an annual retainer to market the mall's impeccable retail experience. Campaigns are developed on both digital and print media to reach out to the mall's target audience segments.
