Your Creative Ally

The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.



Marketing, Digital and Experience

Sony Corporation





The insights

Rather than employing the promise the best in photography quality. Our angle was to position the camera as a device that complements, and becomes a creative catalyst to one's personal talent. 

Your Creative Ally - a campaign title that responds directly to passionate photographers, was crafted together with a call for entries for parties to submit their creative photographs to promote the a6500.

The outcome

Interactive dialogues sessions combining exclusive workshops with engaging  3D photo set opportunities that saw full turnouts on all three days. 

In addition, the competition received over 2500 entries and positive client feedback about a large jump in sales enquiries especially during dialogue sessions.

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