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Your Creative Ally

The a6500, the palm-sized all-round all-star. Sony's interchangeable lens compact camera campaigns for a new target audience comprising young adults who embrace the art of creative photography for social media.



Marketing, Digital and Experience

Sony Corporation





The insights

Instead of promising the best in photography quality, our angle was to position the camera as a device that complements, and becomes a creative catalyst to one's personal talent. 

We crafted the campaign title ‘Your Creative Ally’ to respond directly to passionate photographers, and organised a competition to invite creative photographs as entries to promote the a6500.

The outcome

Our interactive dialogues, exclusive workshops, and engaging 3D-photo sets saw full turnouts on all three days of the campaign. 

In addition, the competition received a staggering 2,500 entries and positive client feedback about a large jump in sales enquiries, especially during the dialogue sessions.

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