Simply Toys

Managing a portfolio of toy and collectible stores, the Simply Toys group most recently collaborated with Disney to launch Simply Zakka, specialising in everything that improves one's home, life and appearance.

Service

Branding and Identity

Client

Disney

Simply Toys

Industy

Toys and Games

Region

Singapore

Simply Zakka

An in-depth understanding of the Disney guidelines was integral in embarking in the store design that incorporated Disney, Pixar, Lucasfilm and Marvel properties in a shared store space.

Additional brand elements, such as logo and associated collaterals were developed to translate the brand with a distinctive and clean Japanese related identity.

Other properties

In addition to Simply Zakka, we were also tasked to work on other properties such as Toy Outpost, Hako and Simply Toys.

These project properties included full brand identities, store concepts as well as master brand collaterals to tie all the entities under one corporate umbrella.

Easy to work with, fast turnaround work. Definitely one of the finest design [agencies] around.

Ann Goh

Chief Executive Officer, Simply Toys

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