Managing a portfolio of toy and collectible stores, the Simply Toys group most recently collaborated with Disney to launch Simply Zakka, specialising in everything that improves one's home, life and appearance.
Branding and Identity
Toys and Games
An in-depth understanding of the Disney guidelines was integral in embarking in the store design that incorporated Disney, Pixar, Lucasfilm and Marvel properties in a shared store space.
Additional brand elements, such as logo and associated collaterals were developed to translate the brand with a distinctive and clean Japanese related identity.
In addition to Simply Zakka, we were also tasked to work on other properties such as Toy Outpost, Hako and Simply Toys.
These project properties included developing brand assets, store communications as well as brand collaterals to distinguish the entities.