Managing a portfolio of movie thematic toy and collectible stores, the Simply Toys group collaborated with Disney to launch Simply Zakka, which specialises in everything that improves one's home, life and appearance.
Branding and Identity
Toys and Games
For Simply Zakka, we conducted an in-depth study of Disney guidelines to craft a brand identity that incorporated Disney, Pixar, Lucasfilm and Marvel properties in a shared store space.
Additional brand elements, such as logo and associated collaterals, were developed to convey the brand's clean, distinctively Japanese identity.
Besides Simply Zakka, we also worked on other properties: Toy Outpost, Hako and Simply Toys.
These projects included developing brand assets, store communications as well as brand collaterals that were unique to each brand concept.