Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Simply Toys
Managing a portfolio of movie thematic toy and collectible stores, the Simply Toys group collaborated with Disney to launch Simply Zakka, which specialises in everything that improves one's home, life and appearance.
Service
Branding and Identity
Client
Disney
Simply Toys
Industy
Toys and Games
Region
Singapore
Simply Zakka
For Simply Zakka, we conducted an in-depth study of Disney guidelines to craft a brand identity that incorporated Disney, Pixar, Lucasfilm and Marvel properties in a shared store space.
Additional brand elements, such as logo and associated collaterals, were developed to convey the brand's clean, distinctively Japanese identity.
Other properties
Besides Simply Zakka, we also worked on other properties: Toy Outpost, Hako and Simply Toys.
These projects included developing brand assets, store communications as well as brand collaterals that were unique to each brand concept.
