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Simply Toys

Managing a portfolio of movie thematic toy and collectible stores, the Simply Toys group collaborated with Disney to launch Simply Zakka, which specialises in everything that improves one's home, life and appearance.


Branding and Identity



Simply Toys


Toys and Games



Simply Zakka

For Simply Zakka, we conducted an in-depth study of Disney guidelines to craft a brand identity that incorporated Disney, Pixar, Lucasfilm and Marvel properties in a shared store space.

Additional brand elements, such as logo and associated collaterals, were developed to convey the brand's clean, distinctively Japanese identity.

Other properties

Besides Simply Zakka, we also worked on other properties: Toy Outpost, Hako and Simply Toys.

These projects included developing brand assets, store communications as well as brand collaterals that were unique to each brand concept.

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Easy to work with, fast turnaround work. Definitely one of the finest design agencies around.

Ann Goh

Chief Executive Officer, Simply Toys

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