Shiseido Professional

Beauty treatment products that enable talented stylists to create beauty with their hands, minds and stories. Shiseido Professional brings out the perfection in hair and personality.

Service

Marketing, Print

Client

Shiseido Professional

Industy

Beauty

Region

Singapore

The insights

To instil proper usage to the end user, Shiseido Professional's lines of beauty products had to be marketed with educational tools in order to help salespersons both market and train salon owners.

The brief also required distinctive photography styling to ensure that each line was distinctive in their functional purpose, identity and targeted customer base.

The outcome

Creation of a sales training manual that was functionally versatile especially during pitches. 

The brand visuals reflected the clean sophistication of Shiseido's prestigious Japanese brand projection, strategically leveraging on props that enhance the essence of each product.

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