Specialising in beauty treatment products that enable talented stylists to create beauty with their hands, Shiseido Professional brings out the perfection in hair and personality.
To instil the end user with proper usage, Shiseido Professional's lines of beauty products had to be marketed with educational tools which would help salespersons move the products and train salon owners.
The firm also required distinctive styling in the photography to highlight how each line was distinctive in its identity, functional purpose and targeted customer base.
We created a sales training manual that was functionally versatile during pitches.
Our elegant brand visuals reflected the clean sophistication of Shiseido's projection as a Japanese brand of prestige, strategically leveraging props that enhance the essence of each product.