Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Radiesse BoldnConfident
Embrace perfection. Inner strength radiates beauty, and Radiesse offers superior lifting and augmentation that is uplifting and empowering for the woman who wants to be bold, and is confident to pursue it.
Service
Marketing, Print and Digital
Client
Merz Aesthetics
Industy
Medical aesthetics
Region
Southeast Asia
The campaign
To engage more aesthetic clinics to carry Radiesse filler products, we ran a campaign as a turnkey solution that educated both clinics and consumers and provided the necessary marketing assets for clinics to market the Radiesse brand more successfully.
Our campaign educated the audience on how (1) fillers are no longer taboo as they suit the independent and daring modern woman, and (2) closing that gap to aesthetic perfection with Radiesse fillers helps to radiate boldness and confidence from within.
The outcome
We delivered consumer education in both easy-to-digest Patient Information Leaflets and partner stories.
A campaign competition was also deployed to better engage consumers on a social level through tactical experiential advertisements.
We made BoldnConfident visible all over Southeast Asia. In key markets like Japan, Taiwan, Hong Kong, Singapore and Indonesia, videos and in-store collaterals raised awareness of brand products and tie-ups were forged with aestheticians in respective markets to promote products locally.
