Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Race Against Cancer
Singtel-SCS Race Against Cancer is a race to save lives. Organised by the Singapore Cancer Society, RAC aims to raise funds for cancer treatment subsidies, welfare assistance, cancer rehabilitation, hospice care, cancer screenings, research, public education and cancer support group initiatives.
Service
Marketing, Digital and OOH
Client
Singapore Cancer Society
Industy
Non-profit
Region
Singapore
The insights
Each year, the Singapore Cancer Society organises a charity run to raise funds for cancer treatment subsidies, welfare assistance, cancer rehabilitation, hospice care, cancer screenings, research, public education and cancer support group initiatives.
We were commissioned to create key visuals and collaterals ranging from OOH advertisements to WhatsApp stickers for Race Against Cancer 2022.
The outcome
Working with Singtel and SCS' brand colours of red and white, we created key visuals that encapsulated the spirit and essence of 'A race to save lives'. Over 4,000 participants have raised more than $1,000,000 for its beneficiaries.
