Race Against Cancer

Singtel-SCS Race Against Cancer is a race to save lives. Organised by the Singapore Cancer Society, RAC aims to raise funds for cancer treatment subsidies, welfare assistance, cancer rehabilitation, hospice care, cancer screenings, research, public education and cancer support group initiatives.

Service

Marketing, Digital and OOH

Client

Singapore Cancer Society

Industy

Non-profit

Region

Singapore

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The insights

Each year, the Singapore Cancer Society organises a charity run to raise funds for cancer treatment subsidies, welfare assistance, cancer rehabilitation, hospice care, cancer screenings, research, public education and cancer support group initiatives.

We were commissioned to create key visuals and collaterals ranging from OOH advertisements to WhatsApp stickers for Race Against Cancer 2022.

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The outcome

Working with Singtel and SCS' brand colours of red and white, we created key visuals that encapsulated the spirit and essence of 'A race to save lives'. Over 4,000 participants have raised more than $1,000,000 for its beneficiaries.