Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
P'cell
Regenerative medicine is the new frontier in skincare aesthetics. Offering a wide spectrum of proven products, P'Cell invests in new technologies to enhance stem cell extraction to combat common signs of skin ageing.
Service
Branding and Identity
Client
Kencare
Industy
Beauty
Region
Southeast Asia
The insights
As a skincare brand that patented a breakthrough discovery in regenerative medicine, P'Cell sets itself apart in a crowded industry through honest branding that privileges scientific facts over clichéd marketing promises.
It was essential to articulate the product's educational touch points by incorporating clinical design concepts that would strengthen P'Cell's credibility and scientific core amongst increasingly discerning consumers.
The outcome
A branding vision that drew inspiration from their patented stem cell technology was composed. We wanted to ensure that their logo, graphic elements and colour palette comprehensively represented a brand that takes pride in its scientific research and breakthrough regenerative medicine.
We continue to create marketing content for P’Cell’s social media to build brand awareness and grow their audience.
