Herbal Candy Activations
Soothing coughs and sore throats with natural herbal extracts, Nin Jiom is a staple in Asian households. To elevate their brand presence locally, we helped Nin Jiom engage new consumers through digital creative content and novel brand experiences.
Marketing, Digital and OOH
Nin Jiom Medicine Manufactory
Campaign 2019 insights
To raise brand awareness of their product to a new and younger consumer generation, we wanted to create new ways for digital audiences to interact with and sample brand products.
To educate consumers about the benefits of herbal candy, we decided to immerse them in a gamified journey as brand experience. A space where they could learn more about the health remedies through play.
Our campaign fostered strong brand recall with consumers on the ground who either saw our roving advertisements or took part in brand activations. On digital platforms, influencers and digital marketing initiatives were deployed to raise awareness of the products, as were competitions aimed at populating social platforms with organic consumer content endorsements.
We have engaged Sixmoredays on a digital retainer for three years now, and recently embarked on on-ground activation with them. Their work has been very creative and they’re easy to work with. With fast turnaround time, certainly an agency we will recommend!
Nin Jiom Medicine Manufactory (HK) Ltd.
Campaign 2022 insights
To educate consumers about the benefits of Nin Jiom's herbal candy series as a remedy for all ages, even younger kids ages 6 and up, a radio contest was held in conjunction with KISS92FM.
Audiences were invited to try out the natural healing properties of the herbal candy range, and selected winners were given a chance to show off their vocal prowess on-air, bringing both fun and education together.
Our campaign fostered strong brand recall with consumers digitally. On social media platforms, influencers and digital marketing initiatives were deployed to raise awareness of the products and the voice-recording contest, which saw overwhelming participation rates.