Herbal Candy Activation

Soothing coughs and sore throats with natural herbal extracts, Nin Jiom is a staple in Asian households. To elevate their brand presence locally, we helped Nin Jiom engage new consumers through digital creative content and novel brand experiences.

Service

Marketing, Digital and OOH

Client

Nin Jiom Medicine Manufactory

Industy

FMCG

Region

Singapore

The insights

To raise brand awareness of their product to a new and younger consumer generation, we wanted to create new ways for digital audiences to interact with and sample brand products.

To educate consumers about the benefits of herbal candy, we decided to immerse them in a gamified journey as brand experience. A space where they could learn more about the health remedies through play.

The outcome

Our campaign fostered strong brand recall with consumers on the ground who either saw our roving advertisements or took part in brand activations. On digital platforms, influencers and digital marketing initiatives were deployed to raise awareness of the products, as were competitions aimed at populating social platforms with organic consumer content endorsements.

We have engaged Sixmoredays on a digital retainer for three years now, and recently embarked on on-ground activation with them. Their work has been very creative and they’re easy to work with. With fast turnaround time, certainly an agency we will recommend! 

Marketing team

Nin Jiom Medicine Manufactory (HK) Ltd.

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