Herbal Candy Activation
Soothing sore throats with natural herbal extracts, Nin Jiom is a staple of every household. To elevate their brand presence locally, Nin Jiom engages consumers through digital creative content and new brand experiences.
Service
Marketing, Digital and OOH
Client
Nin Jiom Medicine Manufactory
Industy
FMCG
Region
Singapore
The insights
To raise brand awareness of their product to a new consumer generation, we wanted to create new ways for digital audiences to interact with and sample the brand products.
To educate consumers about the benefits of herbal candy, we decided to bring them an experience that immersed them in a gamified journey. A space where consumers could play, learn and buy in.
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The outcome
Strong brand recall was fostered with consumers on the ground who either saw our roving advertisements or took part in brand activations. On digital platforms, influencers and digital marketing initiatives were deployed to raise awareness of the products and ongoing competitions aimed at populating social platforms with organic consumer content endorsements.
We have engaged Sixmoredays on digital retainer for three years now, and recently embarked on an on the ground activation with them. Their work has been very creative and they’re easy to work with, with a fast turnaround time, certainly an agency we will recommend!
Marketing team
Nin Jiom Medicine Manufactory (HK) Ltd.
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