Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Herbal Candy Activation
Soothing coughs and sore throats with natural herbal extracts, Nin Jiom is a staple in Asian households. To elevate their brand presence locally, we helped Nin Jiom engage new consumers through digital creative content and novel brand experiences.
Service
Marketing, Digital and OOH
Client
Nin Jiom Medicine Manufactory
Industy
FMCG
Region
Singapore
The insights
To raise brand awareness of their product to a new and younger consumer generation, we wanted to create new ways for digital audiences to interact with and sample brand products.
To educate consumers about the benefits of herbal candy, we decided to immerse them in a gamified journey as brand experience. A space where they could learn more about the health remedies through play.
The outcome
Our campaign fostered strong brand recall with consumers on the ground who either saw our roving advertisements or took part in brand activations. On digital platforms, influencers and digital marketing initiatives were deployed to raise awareness of the products, as were competitions aimed at populating social platforms with organic consumer content endorsements.
