Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Naturing Ubin
The exhibition: a collective showcase of 36 National University of Singapore - Department of Architecture project proposals for Pulau Ubin, opened to fanfare with Minister of State (National Development) Desmond Lee gracing the opening night.
Service
Branding and Exhibition
Client
National University of Singapore
Industy
Education
Location
Singapore
The work
We were challenged to condense a large-scale project into a lucid and digestible experience for the public. We did this with extensive curatorial research and optimisation of messaging channels.
Space planning and guided visitor experiences were essential in mapping how a visitor would navigate the immersive journey.
To complement the experience, sustainable approaches to design were undertaken.
The outcome
The result? NATURING UBIN, a one-of-a-kind exhibition that saw attendance rates that impressed NUS. It also received plaudits for our designs of display pedestals as well as our launch of Pulau Ubin’s first mobile app.
