Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Mala Mala
Mala Mala is Singapore's first homegrown mala-flavoured chips brand. Their vibrant and youthful lifestyle angle embraces the trendy digital consumer who enjoys the unexpected punch of spice in life.
Service
Branding and Identity
Client
Funville Holdings
Industy
FMCG
Region
Singapore
The insights
To tailor the brand's lifestyle approach to their fiery identity, a suite of brand and marketing strategies was proposed, that included social videos, guerrilla stunts and influencer engagements.
To establish a vibrant brand presence that would heighten the visibility of Mala Mala’s products, we executed a new website design which reinforced the brand's social engagement approach and made the user's purchasing experience more seamless.
The outcome
We developed guidelines that governed the packaging and identity of future products, using an appealing balance of colours while sustaining the brand’s wild and fiery colour palette.
Packaging was developed in line with a KOL promotion, allowing the products to stand out prominently among competitor products, both in store and digitally.
