Unmask your True Confidence
The Kosé SEKKISEI range promises beautiful, translucent skin, and encourages customers to enhance not only their appearance but also their inner confidence to project the best version of themselves
The campaign embraces the message of individuality and reintroduces the SEKKISEI range's three best selling masks, as well as to gather more data about the brand's customers, given that sales channels are mainly in store.
To reframe the data collection process, a participation campaign was engineered to boost engagements, and structured as a fun assessment process to reduce bounce rates on site.
The campaign concept culminated in a emotional narrative that shares the stories of various opinion leaders, and their gaps and recovery of confidence in poignant moments of their life. We documented these moments in bite sized videos to appeal to a social media audience, before inspiring them to share theirs, and get to win prizes in the process as a reward for their efforts.
With a wide audience reach and a low cost per impression rate, we managed to garner over 12000 engagements during the 3 week campaign period.
Participants were also rewarded with vouchers and product sets to encourage sampling.
Through a strategic participant assessment process, the data collected from the campaign was integral in the profiling of customers and evaluating the direction of future marketing efforts.