Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Joji
A cosy and luxurious speakeasy perfect for intimate dates or business meetings, Joji was the place to unwind. Opened by one-Michelin star restaurant Shinji by Kanesaka, Joji celebrated the best of Japanese liquor.
Service
Branding and Identity
Client
Shinji by Kanesaka
Industy
Food and Beverage
Region
Singapore
The work
In conjunction with a change in address, one-Michelin star omakase restaurant Shinji by Kanesaka underwent a brand revamp. It wanted a revitalised image that preserved its prestige yet reflected its ability to adapt and embrace change.
At the same time, Shinji opened its new bar Joji that served as an after-hours getaway for both restaurant customers and hotel guests.
Our branding promised a bar experience that was Michelin star-worthy.
The outcome
We succeeded in creating a rebranded vision for Shinji that dovetailed with the development of their co-brand Joji. Collaterals, socials and digital marketing platforms were produced to consolidate the brand's distinctive Japanese identity, which was also manifested in patrons' experience of the interior of the bar.
