A cosy and luxurious speakeasy perfect for intimate dates or business meetings, Joji was the place to unwind. Opened by one-Michelin star restaurant Shinji by Kanesaka, Joji celebrated the best of Japanese liquor.
Branding and Identity
Shinji by Kanesaka
Food and Beverage
In conjunction with a change in address, one-Michelin star omakase restaurant Shinji by Kanesaka underwent a brand revamp. It wanted a revitalised image that preserved its prestige yet reflected its ability to adapt and embrace change.
At the same time, Shinji opened its new bar Joji that served as an after-hours getaway for both restaurant customers and hotel guests.
Our branding promised a bar experience that was Michelin star-worthy.
We succeeded in creating a rebranded vision for Shinji that dovetailed with the development of their co-brand Joji. Collaterals, socials and digital marketing platforms were produced to consolidate the brand's distinctive Japanese identity, which was also manifested in patrons' experience of the interior of the bar.