Joji

A cosy speakeasy perfect for intimate dates or business meetings, Joji is the perfect place to indulge and unwind. Opened by one-Michelin star restaurant Shinji by Kanesaka, Joji celebrates the best of Japanese liquor.

Service

Branding and Identity

Client

Shinji by Kanesaka

Industy

Food and Beverage

Region

Singapore

The insights

In conjunction with an address change, Shinji by Kanesaka, a one-Michelin star omakase restaurant underwent a brand revamp to embrace a revitalised image that had to retain its current prestige, yet reflecting a brand that could adapt and embrace change.

At the same time, Shinji opened their new bar Joji that served as an after hours getaway for both restaurant customers as well as hotel guests. To brand Joji, an entirely new approach was taken to ensure a bar experience that was the equivalent as Michelin worthy.

The outcome

We successfully produced a rebranded vision for Shinji that aligned to the development of their co-brand Joji. Collaterals, socials and digital marketing platforms were created to launch the brand in a uniquely Japanese identity that were translated into the interior experience of the bar.

It has been a joy working with Sixmoredays. Thank you for helping us set up Joji - you will always be a part of us.

Kristi and Kathi Ong

Founders, Shinji and Kanesaka

© Sixmoredays Pte. Ltd.