Go-Ahead Singapore is a leading local public transport operator and a subsidiary of the Go-Ahead Group, a UK transport provider which enables more than one billion journeys a year.
We were commissioned to work on a variety of projects with Go-Ahead, ranging from larger-scale wall decals and murals to smaller collaterals such as maps and flyers, with each serving different purposes.
To increase the visibility of the brand and, at the same time, deliver high-impact visuals that also liven the atmosphere, an energetic colour palette was chosen to complement the brand's corporate colours.
Creating visually exciting artworks with a clean, simple, and colourful approach allowed us to meet the varied needs of the brand. Keeping to a streamlined design also allowed for ease of information delivery, whether if it was a recruitment ad, a map, or awareness campaign.