Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Go-Ahead
Go-Ahead Singapore is a leading local public transport operator and a subsidiary of the Go-Ahead Group, a UK transport provider which enables more than one billion journeys a year.
Service
Client
Employer Branding
Go-Ahead
Industry
Transport
Region
Singapore
The insights
We were commissioned to work on a variety of projects with Go-Ahead, ranging from larger-scale wall decals and murals to smaller collaterals such as maps and flyers, with each serving different purposes.
To increase the visibility of the brand and, at the same time, deliver high-impact visuals that also liven the atmosphere, an energetic colour palette was chosen to complement the brand's corporate colours.
The outcome
Creating visually exciting artworks with a clean, simple, and colourful approach allowed us to meet the varied needs of the brand. Keeping to a streamlined design also allowed for ease of information delivery, whether if it was a recruitment ad, a map, or awareness campaign.
