One of the top food suppliers in Singapore, servicing clients of top hotels, food businesses, airlines and culinary institutions, Food Xervices believes in sharing the versatility of food and the joy it brings.
To curate Food Xervices' identity as more than just a food distributor, we embarked on a series of print editorials to breathe life into the stories behind the food products they supplied.
In each monthly issue we showcased creative uses of food to inspire new preparation ideas. We demonstrated how various ingredients could be brought into play during special seasons, thereby marketing FX’s key brand products through addressing the needs of food businesses, restaurants and hotels which regularly reinvent their menus.
Adopting a clean minimalist style that struck a fine balance between text and visuals, we delineated DIY interactives for inventive gifting, styling and recipes. Each article marketed one of Food Xervices' unique hero products.
With a wide audience reach and a low cost per impression rate, we managed to garner over 12000 engagements during the 3 week campaign period.
Participants were also rewarded with vouchers and product sets to encourage sampling.
Through a strategic participant assessment process, the data collected from the campaign was integral in the profiling of customers and evaluating the direction of future marketing efforts.