Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Food Xervices
One of the top food suppliers in Singapore, servicing clients of top hotels, food businesses, airlines and culinary institutions, Food Xervices believes in sharing the versatility of food and the joy it brings.
Service
Marketing, Print
Client
Food Xervices
Industy
Food
Region
Singapore
The work
To curate Food Xervices' identity as more than just a food distributor, we embarked on a series of print editorials to breathe life into the stories behind the food products they supplied.
In each monthly issue we showcased creative uses of food to inspire new preparation ideas. We demonstrated how various ingredients could be brought into play during special seasons, thereby marketing FX’s key brand products through addressing the needs of food businesses, restaurants and hotels which regularly reinvent their menus.
The outcome
Adopting a clean minimalist style that struck a fine balance between text and visuals, we delineated DIY interactives for inventive gifting, styling and recipes. Each article marketed one of Food Xervices' unique hero products.
With a wide audience reach and a low cost per impression rate, we managed to garner over 12000 engagements during the 3 week campaign period.
Participants were also rewarded with vouchers and product sets to encourage sampling.
Through a strategic participant assessment process, the data collected from the campaign was integral in the profiling of customers and evaluating the direction of future marketing efforts.
