World Premiere of 'Earlier Mona Lisa'
The La Giaconda original travels the world in an interactive exhibition that celebrates the breathtaking story behind Da Vinci's most famous painting and shares relatively unknown historical and scientific facts with new audiences.
Marketing, Digital and OOH
The Mona Lisa Foundation
With Singapore hosting the world premiere of ‘Early Mona Lisa’, we explored how to target the social media generation without diluting the dignity and prestige of the masterpiece.
A combination of print, OOH and digital engagements was deployed on social media to reach and inform the general public about the once-in-a-lifetime opportunity to experience Da Vinci's artwork on multiple platforms.