World Premiere of 'Earlier Mona Lisa'

The La Giaconda original travels the world in an interactive exhibition that celebrates the breathtaking story behind Da Vinci's most famous painting and shares relatively unknown historical and scientific facts with new audiences. 

Service

Marketing, Digital and OOH

Client

The Mona Lisa Foundation

Industy

Art exhibition

Region

Singapore, China,

Europe

The work

With Singapore hosting the world premiere of ‘Early Mona Lisa’, we explored how to target the social media generation without diluting the dignity and prestige of the masterpiece. 

A combination of print, OOH and digital engagements was deployed on social media to reach and inform the general public about the once-in-a-lifetime opportunity to experience Da Vinci's artwork on multiple platforms.

It has been a voyage of discovery working with Sixmoredays: your fast, efficient and highly competent service has been excellent and certainly world-class.

David Feldman

Vice President, The Mona Lisa Foundation

Other Projects

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