Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
World Premiere of 'Earlier Mona Lisa'
The La Giaconda original travels the world in an interactive exhibition that celebrates the breathtaking story behind Da Vinci's most famous painting and shares relatively unknown historical and scientific facts with new audiences.
Service
Marketing, Digital and OOH
Client
The Mona Lisa Foundation
Industy
Art exhibition
Region
Singapore, China,
Europe
The work
With Singapore hosting the world premiere of ‘Early Mona Lisa’, we explored how to target the social media generation without diluting the dignity and prestige of the masterpiece.
A combination of print, OOH and digital engagements was deployed on social media to reach and inform the general public about the once-in-a-lifetime opportunity to experience Da Vinci's artwork on multiple platforms.
