Dr. Bags

The trusted aesthetics clinic for designer bags. Using ground breaking Korean technology, their focus to prominently establish themselves is complemented by the projection of a premium brand image.



Branding and Identity

Leather Solutions


Professional services



The insights

Luxury leather goods need proper care and maintenance, yet despite the purchasing power needed to own one, customers are reluctant to spend on such services. There was a need to educate customers and convey a brand identity that aligned to Dr. Bags price point.

The brand aims to be recognised as the premium cleaning and maintenance service for designer bags and shoes; with a sophisticated brand image that identified it as a market disruptor with their value added services.

The outcome

During the re-branding process, we conceptualised and created visual elements that were inspired by the Dr. Bags' luxurious aesthetic, yet retaining heart in its light colour palette and subtle textures. All marketing and brand collaterals were realigned to form a cohesive brand package for franchising opportunities; with thematic elements of craftsmanship as the focus to reinforce the value of the brand's services.

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