Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Dr. Bags
The trusted aesthetics clinic for designer bags with their use of groundbreaking Korean technology, their goal to establish themselves prominently is complemented by their projection of a premium brand image.
Service
Client
Branding and Identity
Leather Solutions
Industy
Professional services
Region
Singapore
The campaign
Rebranding Dr. Bags as the premium cleaning and maintenance service for designer bags and shoes, we consolidated and conveyed a sophisticated brand identity and image of them as a market disruptor with value-added services.
The outcome
During the re-branding process, we conceptualised and created visual elements inspired by Dr. Bags' luxurious aesthetic, yet retaining heart in its light colour palette and subtle textures. All marketing and brand collaterals were realigned to form a cohesive brand package for franchising opportunities, with thematic elements of craftsmanship in focus to reinforce the value of the brand's services.
