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Deel

A trusted brand by 8,000 businesses, Deel is the fastest-growing HR and compliance platform. Deel’s digital suite of employment solutions allows companies to hire across borders seamlessly. 

Service

OOH Marketing

Client

Letsdeel

Industy

Human Resource

Region

Singapore

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The work

To raise brand awareness and top-of-head recall, we needed to increase visibility both literally and allegorically, in proposed high-catchment areas around the CBD.

Strategic locations were proposed to capture the highest possible footfall and eyeballs of the PMET segment. 

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In addition, full wall stickers were creatively integrated with lightboxes to fully leverage on the station's full takeover concept.

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The outcome

Guided by the brand's bright and varied colour palette, vibrant and attention-catching large format print and digital ads were displayed at locations around and in major CBD MRT stations - Raffles Place and Tanjong Pagar. Prominently featuring bold tag lines and colourful contrasting illustrations, the artwork encapsulated the brand's personality and spoke to its approach to HR solutions - easy, simple, and seamless.

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