Hillion Mall

Hillion Mall is the first mixed-use development in the West to integrate a retail mall, residential living, bus interchange and both MRT and LRT stations at the heart of Bukit Panjang.

Service

Social Media

Client

SIm Lian JV Retail

Industy

Retail

Region

Singapore

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The work

As part of the Bukit Panjang Integrated Transport Hub and a relatively mature estate, the mall sees high footfall from families living in nearby estates and thus sees a shopper base with a wide demographic.

Employing a vibrant and colourful palette and a mix of photography and illustrations, our approach was to create eye-catching artwork that appealed broadly to audiences.

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The outcome

We deliver monthly content for the mall's social media platforms on a bi-annual retainer, marketing the mall's and its tenants' offerings and promotions. Our performance has helped grow the social audience tremendously and increased engagements by up to 500%.

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We have engaged Sixmoredays in our social media management since August 2020, and we are still in the contract due to a good working relationship throughout the years. Isaac and the team provide their utmost creativity in thematic posts for creating monthly content, great adaptability to the current trend with impressive artwork and strong copywriting.

They respond quickly to changes, propose suitable captions for upcoming promotions, and have good management in responding to shoppers.


Lycious Lim
Marketing, Hillion Mall