Hillion Mall is the first mixed-use development in the West to integrate a retail mall, residential living, bus interchange and both MRT and LRT stations at the heart of Bukit Panjang.
SIm Lian JV Retail
As part of the Bukit Panjang Integrated Transport Hub and a relatively mature estate, the mall sees high footfall from families living in nearby estates and thus sees a shopper base with a wide demographic.
Employing a vibrant and colourful palette and a mix of photography and illustrations, our approach was to create eye-catching artwork that appealed broadly to audiences.
We deliver monthly content for the mall's social media platforms on a bi-annual retainer, marketing the mall's and its tenants' offerings and promotions. Our performance has helped grow the social audience tremendously and increased engagements by up to 500%.