Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Hillion Mall
Hillion Mall is the first mixed-use development in the West to integrate a retail mall, residential living, bus interchange and both MRT and LRT stations at the heart of Bukit Panjang.
Service
Social Media
Client
SIm Lian JV Retail
Industy
Retail
Region
Singapore
The work
As part of the Bukit Panjang Integrated Transport Hub and a relatively mature estate, the mall sees high footfall from families living in nearby estates and thus sees a shopper base with a wide demographic.
Employing a vibrant and colourful palette and a mix of photography and illustrations, our approach was to create eye-catching artwork that appealed broadly to audiences.
The outcome
We deliver monthly content for the mall's social media platforms on a bi-annual retainer, marketing the mall's and its tenants' offerings and promotions. Our performance has helped grow the social audience tremendously and increased engagements by up to 500%.
