Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Your Creative Ally
The a6500, the palm-sized all-around all-star. Sony's interchangeable lens compact camera campaigns with a new target audience comprising young adults who embrace the art of creative photography for social media.
Service
Marketing, Digital and Experience
Client
Sony Corporation
Industy
Electronics
Community Health Assessment Team
As the Centre of Excellence for Youth Mental Health in Singapore, CHAT runs a national youth mental health outreach and assessment service for youth and young adults.
Service
Branding and identity
Client
CHAT (IMH)
Industy
Healthcare
Region
Singapore
The work
CHAT was looking for a rebrand to position itself as a Centre for Excellence. We undertook an intensive 3 phase strategy to garner the opinions, knowledge and buy-in from all stakeholders within the organisation.
Our brand audit process involved a team workshop that gathered the opinions and expectations of the
CHAT team, which translated into the perspectives concerning the CHAT branding, messaging and brand projection.
The outcome
Through intensive interviews and audit sessions with the CHAT team, a unique brand architecture was articulated to carry the brand identity forward in 2022, with visual guidelines and elements that would
govern the communications of CHAT, and the importance of mental health moving forward.
In addition, brand graphics were further developed to cascade to the physical experience of youths within the CHAT clinic, providing a visually safe space for visitors.
