Cardiac Vascular Sentral Kuala Lumpur

Kuala Lumpur's premiere integrated cardiac vascular hospital with a sterling track record of achievements and expertise. A brand new hospital that projects the clinical professionalism that aligns to their brand promise.

Service

Branding and identity

Client

TE Healthcare

Industy

Healthcare

Region

Malaysia

The work

Our branding process comprised rigorous brand audits and interviews to understand the needs of TE Asia’s stakeholders and consumers.

We translated our research into brand collaterals and comms materials that effectively expressed CVS’s brand promise. For a cohesive projection, values were also distilled in staff uniforms, environment graphics and signage.

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TE Asia Healthcare is happy to endorse the capabilities of Sixmoredays in their brand consulting role throughout the project development process.

Timothy Chang

Chief Executive Officer, Cardiac Vascular Sentral

The outcome

With an internal marketing team, training was conducted to educate the team on brand asset usage, service standards training and communications guidelines. To ensure sustainability after project handover, manuals were issued as reference material.