Cardiac Vascular Sentral Kuala Lumpur
Kuala Lumpur's premiere integrated cardiac vascular hospital backed by a sterling track record of achievements and expertise. A brand new hospital that projects the clinical professionalism that aligns to their brand promise.
Service
Branding and identity
Client
TE Healthcare
Industy
Healthcare
Region
Malaysia
The insights
To be the hospital of choice for cardiac, cardiothoracic and vascular care in Malaysia, the brand process commenced with rigorous audits and interview sessions to better comprehend the needs of consumers and stakeholders.
The mission, vision and values would later cascade into brand collaterals that encapsulate the identity effectively. For a cohesive projection, values were also distilled to the staff uniforms, environment graphics and signage.
TE Asia Healthcare is happy to endorse the capabilities of Sixmoredays in their brand consulting role throughout the project development process.
Timothy Chang
Chief Executive Officer, Cardiac Vascular Sentral
The outcome
With an internal marketing team in place, training was conducted to successfully educate the team on brand asset usage, service standards training and communication guidelines. To ensure sustainability after project handover, manuals were issued as reference material.
