Radiesse BoldnConfident

Embrace perfection. Inner strength radiates beauty, and Radiesse offers superior lifting and augmentation that is uplifting and empowering for the woman who wants to be bold, and is confident to pursue it.


Marketing, Print and Digital 


Merz Aesthetics


Medical aesthetics


Southeast Asia

The insights

Fillers are no longer taboo. The modern woman is daring, independent and does not mind openly getting fillers to close that final gap to aesthetic perfection. It's not just about how you look, but how you also feel.

The campaign aimed to educate strong female audiences to the benefits of Radiesse fillers, and how aesthetic perfection helps to radiate a unique boldness and confidence from within.

The outcome

Promotion of consumer education in both easy to digest Patient Information Leaflets and partner stories.


A campaign competition was also deployed to better engage consumers on a social level through tactical experiential advertisements.

We got BoldnConfident all over Southeast Asia. Marketed in key markets like Japan, Taiwan, Hong Kong, Singapore and Indonesia, the videos and in store collaterals raised awareness for brand products and tied up with aestheticians in respective markets to promote their products locally.

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